![]() ![]() ![]() We took the model of Disney and the experience that you want to stick around with. Chanel gives you champagne and Evian water. Barnes & Noble started with getting comfy couches so you can read. Stores have been chasing experiential retail for decades. I'll spend all week on a cruise giving you my money. Not only do I want to spend time there, I will spend all day there giving you my money. The majority of the time it is extracting money - when you buy a pass, the mug, the T-shirt, lunch. You are actually on a ride only about 18% of the time. 1 retailing store in the world: Disneyland, which is just a very sophisticated retail store. So it's the most profitable thing that you can sell out. Roblox Forever 21 is time-consuming - in a good way. So in terms of efficiency of transaction, it's great, but not sticky. If I'm searching Amazon, they have it or don't have it, I buy it or not, and that's great. E-commerce removes a lot of that friction, because I don't have to do half of that. You want to get out as quickly as possible. The average time that people spend in a Home Depot store is 5.9 minutes - which is the time they're actually spending getting out of the store. Going to a store is somewhat of a flawed business model. Hochberg: Let's tackle it three ways: The first thing is, it's a frictionless consumer experience. It is the most effective sales channel since the advent of selling things that you will ever find. But it's - and here's the trick - better than your store, your e-comm and your social media. Metaverse is a very complicated thing, but all it is is another place where many consumers already exist. You have some form of e-commerce, you do some form of social media, maybe do a bunch of other things - omnichannel - to meet your customer wherever they are. For many people, that means you have some form of store, whatever that looks like. Hochberg: Any type of brand - whether it's fashion, TV, film - if you sell to consumers, you want to be wherever your consumers are. What, then, is a Roblox experience for customer experience leaders who might be tinkering with the idea of metaverse shopping? ![]() It's just this idea, and it's not, 'Hey, I could get a book cheaper, faster?' That's the internet. People don't understand it because they haven't used it yet. The internet, who cares? What you care about is Facebook, Amazon, Netflix, whatever. Three years from now, you're not going to wonder what the metaverse is, just like you don't wonder what the internet is. Now 26 years later, insert the word metaverse and we're in the same spot. None of those answers were at all helpful in the least. I'd say, 'It's anything you want it to be.' People were like, 'What is that?' and they would say to me, 'Can you explain the internet? What is it?' Then you started seeing URLs on billboards. Marc Andreessen invented the Mosaic browser 25 or 26 years ago. 1 thing about metaverse is not whether it's Roblox, Fortnite, Meta, Layer 2, crypto or NFTs. The only way to enjoy the experience more is to play it on a computer.Justin Hochberg: Let me describe it to you on a visceral level. No, there is no other platform that lets you create and enjoy those creations as easily as Roblox does. Roblox is available for all Android and IOS devices and has similar programs for desktops. Once you’re fashionable and ready, you can meet up with friends in a social world or challenge them to a few games. Visit the Robux store, spend some money and unleash your inner fashionista as you dress up your avatar to perfection. There are many activities available for you to compete in, such as hide and seek, various adventure RPGs, and multiple shooters. Run, jump and dash out of the way of obstacles in one of the many obbys available, or become a lord of enterprise as you battle fellow players in a colorful tycoon game. While you can’t tinker and adjust the coding of your world, you’re still fully capable of entering it and many others with the Roblox Android application. Being a version ported to mobile, you won’t be able to play requirement heavy games and loading into many other worlds will take a few moments. However, the creation of these worlds and rooms is only available on the desktop application called Roblox Studio. Roblox is a unique platform where users such as yourself can create their own worlds and allow the public or only their friends to test it out. One app to rule them all, one application to play all your favorite games on. Customize your character and venture on new worlds. Play your favorite Roblox games on the go with the Roblox Android application. ![]()
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